**Editor's Note: This post was written by Darcy Pattison, from Mims House, a publisher whose books are now available on Tales2go. This is an excerpted repost. Read more at Mims House.
Pretend you’re a kid walking into your school’s library. Now, pretend you have the task of choosing a good book. Information overload takes over and in fact, the overwhelming number of books could mean you’d freeze up and choose nothing.
In a recent survey on MimsHouse.com, teachers were asked, “What is the biggest challenge you face when you try to get kids to read more books?” Not surprisingly, 38% said kids don’t have enough time. Kids are scheduled with sports, electronics compete for their time, and homework schedules are heavy; in school time is taken up with subject matter or test prep. More surprising, 45% reported that students have a hard time choosing a good book.The 2014 Scholastic Kids and Family Reading Report said that, 91% of kids say their favorite books are ones they have picked out themselves. And 90% say they are more likely to finish reading a book that they’ve picked out for themselves.
The 2019 report says: “In the 13 years of the Kids & Family Reading Report, one thing remains constant no matter what: when kids choose, they read. Across demographics, the majority of kids (89%) agree their favorite books are the ones that they have picked out themselves... even among the most infrequent readers, the data punctuate the opportunity that choice can provide for all children.”
It’s clear that teachers and librarians need to take a new look at how we teach kids to choose a book to read. In fact, 73% of kids say they would read more if they could find a book they like to read.
In light of these statistics, I looked at psychological studies on making choices, especially regarding information overload.
How We Choose Things
Early studies of the psychology of making choices said that the more items to choose from the harder the choice. For example, there’s the well-known jelly study.
“They had 348 different kinds of jam. We set up a little tasting booth right near the entrance of the store. We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam? More people stopped when there were 24, about 60 percent, than when there were six, about 40 percent. The next thing we looked at is in which case were people more likely to buy a jar of jam. Now we see the opposite effect. Of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. Of the people who stopped when there were six, well now we saw that 30 percent of them actually bought a jar of jam. Now if you do the math, people were at least six times more likely to buy a jar of jam if they encountered six than if they encountered 24.”
24 choices: 60% stopped to sample. 3% bought. 1.8 sales/100 customers6 choices: 40% sampled; 30% bought. 12 sales/100 customers
However the idea that the sample size determines the rate of choices has been reviewed and found lacking.
Benjamin Scheibehenne, Rainer Greifeneder, and Peter M. Todd (“Can There Ever Be too Many Options? A Meta-Analytic Review of Choice Overload. Journal of Consumer Research, Inc. Vol 37, October 2010) (http://jcr.oxfordjournals.org/content/37/3/409) did a meta-analysis of a number of studies that looked at choice overload. They found that the number of choices wasn’t the key factor. Instead, it’s more nuanced. While the whole area needs more research and study, there are some ideas that could help us as we help students choose a book. I’m extrapolating many of these ideas because the studies weren’t specifically looking at students choosing books. However, these ideas give us places to start in helping students find a good book.
Make it Easier to Choose a Good Book: Preconditions for Choice Overload
Some situations make information overload more likely.
Lack of familiarity with choice assortment. For young students, this is certainly their state when they enter a library. Everything is unfamiliar and they have no preferences to help them choose a book. Even older students, if they have little experience with books at home, will find the library unfamiliar.
There’s no obvious dominant choice. Ever wonder why Wimpy Kid gets checked out so much? It’s because it’s the default, the obvious choice. When there’s no obvious choice, though, students can fall into a choice overload. Try making an alternate book the obvious choice.
Too many choices. It is true that sometimes there can be too many items to choose among. The problem with this assumption is the question of “how many is too many?” In general, familiarity with the choice assortment means a larger group can be offered. For younger students and when you introduce a new genre, narrow the choices. For older students looking at familiar genres, widen the choices.
How Kids Make Choices: Decision Strategies
Once the choices are organized, the student still must choose. How can we make it easier for them?
Relative v. Absolute Evaluations. When choosing a book, students will often compare a book to a group of other books. Some studies indicate the importance of the sequence of the decision-making process. Should students narrow options first and then choose; or should they choose a specific book first and then compare it to all the other choices?
People tend to be happier with their choices when they narrow options first. This relates back to the idea of categorization of choices, which is a way of narrowing options. In other words, teaching kids to categorize books is a helpful skill. There are a couple ways to bring this to the process of choosing a book.
Students will be more satisfied in these situations:
- The student decides to read a humorous story; within the category of humorous stories, s/he decides to read Captain Underpants.
- The student decides to read a Rick Riordian book. S/he decides to read Percy Jackson and the Olympian series. Actually, if Book 1 is good, then the decision-making process is even easier because they are dealing with a known quality. Book 2 is the likely choice. Series actually facilitate happy readers because it alleviates the decision-making process.
In other words, help students to verbalize what sort of book they are looking for. Then present a narrow choice within those parameters.
Good Enough v. Best. Another question is whether a student is looking for a book that is “good enough,” or something that is the “best.” Those looking for the Best want a large assortment of books, but even then, have trouble deciding. Talk to students about finding a good book and not worrying about finding the best book. This could be a problem with students who resist reading because it’s a waste of time or they just don’t like reading. For them, a wide variety of experiences can teach them that a Good Book can be enjoyed, and they don’t necessarily have to have the Best Book.
Choice Justification. Another area studied is whether a student must take personal responsibility for a choice. When people are asked to justify a choice, it’s more difficult to make a decision. It’s especially hard when choices are too similar and sorting out the deciding factor is too subtle. In other words, a difficult question for kids is this: “Why did you choose this book?” Even worse is to be asked, “Why did you choose this book instead of that one?” In those cases, students have trouble analyzing and verbalizing their choice. If they know the question is coming, it’s the hardest of all.
Peer pressure enters in here, because when a student carries around a book, friends will inevitably ask, “What are you reading?” Justifying a certain book to themselves can be hard, but justifying it to friends is even worse. No wonder students stick to the most popular books without branching out.
What if we teach kids how to anticipate and deal with that question? Help students to find ways to make their choices look admirable:
- “I’m taking a chance by reading something a bit different.”
- “I’m reading outside my normal genre, just to stretch a bit.”
- “It’s a new author for me. I’m not sure I’ll like it, but I’m the kind of person who likes to take risks sometimes.”
By giving them strategies and models of how to discuss choices, it could ease the peer pressure and extend choices.
Helping students make choices about books is crucial for education today. We need a wide variety of techniques and strategies for helping them make those choices. Which of these strategies works best in your school?
Check out all the titles from Mims House, available on Tales2go.